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KRM Building Supplies Ltd

Builders Merchants




Customer: KRM Building Supplies Ltd

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Vecta delivers in depth sales intelligence to KRM

KRM is an independent, family run builders’ merchant serving Nottinghamshire and Derbyshire. The Ilkeston based company supplies a wide range of building products including timber and landscaping materials.

There are 28 staff employed at KRM and customers range from local builders and ground workers to DIY enthusiasts. The experienced team at KRM also offers a brick matching service and materials quantity estimating.

Vecta combines world-class integrated sales analysis with CRM using up-to-date transactional data from a company’s ERP system alongside contact history, diary and more. A fully mobile, browser-based solution, Vecta is accessible 24/7 from desktop, tablet or smartphone.

Vecta provides the ‘granular’ sales analysis that Business Development Manager, Rachel Carter, was looking to achieve. She explained, “We’re quite different as a company in the way we look at sales. We don’t just want to see that we’ve won the sale, we also want to know if we lost it and, if so, why and who to. We like to look at this information in depth and really slice it and dice it.”


  • Granular sales analysis provided for the KRM team
  • Lost quotes monitored and analysed in depth
  • Effective diary and call management with link to Outlook
  • System tailored to suit KRM’s needs
  • Sales team able to review performance and customer status
  • Opportunities and issues highlighted via alerts

Read the full story.


We have Vecta open on our desktops all day and every day. I think we sometimes forget how dependent we are on it. Without Vecta we would feel like we’d had our right arm cut off!

- Rachel Carter, Business Development Manager, KRM Building Supplies Ltd


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