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How Can You Achieve Digital Transformation?

How Can You Achieve Digital Transformation?

Tony Pey, Head of Product Marketing, examines how to really achieve digital transformation, by using IT to change your business’s culture and behavior.

You process sales transactions on your ERP system. You have a website. Your customers can trade with you over the internet. You market your business on various social media platforms.

Does this mean you can sit back and bask in the belief that you have ‘digitally transformed’ your business? Unfortunately not. The briefest of research into this complex subject and its definition will show you that ‘digital transformation’ is all about implementing technology to change the culture and behaviours within a business - rather than just using it to streamline existing processes.

To find out more, read the full blog post.

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