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A 5% margin increase for Bonus!

Electrical Wholesalers


Bonus Electrical


Customer: Bonus Electrical


Gains and benefits

Kerridge Commercial Systems (KCS)’ K8 software has delivered cost and time savings across every area of business for Hull-based wholesaler Bonus Electrical. A key element of the software is its ability to provide the business intelligence that the management team needed, enabling them to analyse sales in more depth.

Company spokesperson, Carl Dearing, said, “Unlike national wholesaling groups, who have very strict rules, Bonus is extremely flexible. We can do things for customers that no one else can. Where local competitors may have one or two vehicles and offer a next day delivery service, we offer a shuttle service using a large fleet of vans. If we have what customers want in stock, the average delivery time is 90 minutes.”

In 2013 the Bonus management team was given the remit to double the turnover in two years and to make the business more profitable. At the same time the incumbent software system was always crashing and the search for a new solution began.

“We ultimately chose K8 because of the attitude of the KCS salesperson,” said Carl. “He really listened to all our concerns and we felt he genuinely understood them. The fact KCS had implemented systems for other electrical wholesalers, whereas the other providers hadn’t, also gave us comfort.”

Being able to send out invoices by email delivered the first immediate cost and time saving benefits. And, on the trade counter, staff were able to access accurate pricing which speeded up service straight away.

Bonus’ Jamie Dawson said, “The integrated POD system is invaluable and helps us deal with queries quickly and more efficiently. Some of our customers ask for a lot of PODs and I often used to waste time wading through files and scanning paper copies for emailing. Now, I just retrieve them from the system by entering the order number. The time this has saved us is incredible.”

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Our turn over has grown from £3m to £10m in just six years. K8 is supporting that growth because it’s helping us to buy stock in the right quantities and to analyse our sales activities like never before.

- Jamie Dawson, Bonus Electrical


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