Lead Generation Specialist

Job Title: Lead Generation Specialist
Department: Marketing Team
Reporting to:
Contract Type: Permanent
Location: Cary, USA
Contact: cheryl.mitchell@kerridgecs.com

Position Overview

  • Kerridge Commercial Systems Group company, provides fully integrated software and services focused on the distributive trades, specifically the building materials, lumber, floor coverings, home décor, electrical and plumbing distribution, wholesale and retail and auto parts distribution markets.

  • The Marketing department is responsible for coordinating and producing all materials related to communicating our brand image through a variety of channels, including print and electronic media, email campaigns, and social media.

  • The Lead Generation Specialist’s main duties will be to identify opportunities and prospects, manage and report on the lead generation process, and support the sales team with relevant information to enable them to close on new opportunities. You will help build, execute, measure and optimize demand generation campaigns to create a consistent volume of marketing qualified leads for the sales team.

Main Duties and Responsibilities

  • Conducting research, identifying prospects’ companies, decision makers and influencers, and assembling information to generate prospect / client lists.

  • Using marketing analytics techniques to interpret important data (social media, web analytics, rankings, etc.).

  • Assisting with the execution of marketing programs for both online and offline channels, including integrated marketing, paid media, SEO, email and events.

Download the full job description.

Integrity rebrands to become Kerridge Commercial Systems

Still the same great solutions, services and support

Read more.

Kerridge Commercial Systems (KCS), a specialist software provider of integrated ERP software solutions, focused on servicing the distributive and retail trades, announced today that Integrity Software have been renamed Kerridge Commercial Systems.