|james.brodgen 10/09/2015 16:36:09
Kerridge Commercial Systems Brand Update
As a successful company, with a strong reputation for technical expertise and a team committed to excellent customer service, Kerridge Commercial Systems (KCS) has a bright future. However, we thought our brand wasn’t reflecting our ambition, our innovation or our desire to deliver market-leading products to our forward-thinking customers in the distributive trades. So we have made a few changes, starting with the website (www.kerridgecs.com).
Our dynamic new look and feel, is designed to position us for continued explosive growth and world-wide expansion. Our new visual identity and brand language have been created to underline our position as the market-leading ERP solution provider for distributive trades.
Our brand story starts with our mission and the four cornerstones of our value proposition - to help our customers ‘source effectively, stock efficiently, sell profitably, and service competitively’. These four areas are embodied in our new logo – the smooth, magenta diamond with four parallel, stylised ‘S’s, perfectly synchronised with each other – as you would expect of an integrated, fully-featured ERP solution designed specifically for the distributive trades
Our star-studded customer references cover all verticals in the wholesale and retail markets and our flexibility and innovation enables us to partner customers for the long-term. We continue to deliver solutions to customers large and small across the distribution chain, including distributors, wholesalers, merchants, resellers and retailers. We have ensured that customers were consulted in developing our new brand and have been the first to see the new look & feel.
The growth and success
of our company – past, present, and future – relies on our market-leading products, specialist services and support, dynamic team, and network of partners. We continue to innovate and look to add increasing value to our customers and wanted to ensure this was reflected with a modern look. For example, we are using a new typeface, Aguda, that conveys dynamism, modernity and clarity, with smooth, rounded forms that echo our logo.
Our technical experts’, immersed in the distributive trades for over 35 years, are thought leaders in developing technology for this sector. This ensures our innovative products meet our customers’ needs – now and in the future. The distinctive magenta colour is retained and emphasised, tying our past to our future, and setting us apart from the competition in this market.
While our strategy stays the same, the new look and feel reflects our dynamism and commitment to stay at the forefront of IT for the distributive trades. Our mission to help our customers source, stock, sell and service is embodied in our new logo and we continue to focus on innovating and delivering market-leading ERP solutions built for the distributive trades – only now we are reflecting this with a dynamic, modern brand!