Wanzl UK

Wanzl UK

"As part of our on-line strategy, Web Builder is enabling us to generate significant additional revenues." David Mobbs, Marketing Design Manager

Challenges: To grow the business, and to improve services levels across a broader customer base, an integrated online ordering solution was required.

Wanzl is a leading manufacturer of a wide range of retail solutions, including shop fitting, self- service, logistics and security products. The company has its own maintenance, storage and assembly operations and Storetec, another part of the business, carries out high quality, eco-friendly product re-manufacturing, serving the independent retailer sector in particular. In 2011, the company installed Kerridge Commercial Systems’ Web Builder and created Storetec Direct, an integrated online service. The objective was to make Wanzl products available to the smaller retailer in a convenient and cost-effective manner.

The implementation of Web Builder proved to be very smooth. Following a three day training course provided by Kerridge Commercial Systems, the product’s easy-to-use content management system meant that, with some external support from an SEO specialist, much of the work could be completed in-house. From initial design and site build through to launch, the process took just 12 weeks. The big plus for Wanzl and Storetec Direct, is that Web Builder integrates with the company’s Kerridge Commercial Systems ERP solution. All stock information is presented to customers in real time and every transaction is completed on a one-time entry basis.

Gains and benefits

  • Valuable sales tool, achieving 300% of first year’s online target

  • 24/7 channel to serve the UK’s 13,000 convenience stores

  • Low maintenance – product catalogue is easy to manage

  • Integral with social media and email activities

  • Delivering a high standard of service to customers

  • Leading to cross-selling opportunities

  • Generating incremental business with blue-chip clients

  • Enabling business to grow without additional resources

 

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